Weird, Wonderful And Downright Scary Tech Predictions Made For 2017
Technology is continuously evolving and this could have very important implications for businesses. New innovations could open up many opportunities in the marketplace. This is why, businesses need to always stay on the lookout in order to be able to spot them earlier and make the best use of them. Staying ahead of the tech game can give an enterprise a distinct advantage over competitors – not to mention doing more to ensure customer satisfaction. Syntax IT Support London takes you through some of the weird and wonderful technological predictions for this year.
Artificial Intelligence (AI)
Artificial intelligence could be considered the most important technological development of 2017. Mobile applications have already been created to act as intelligent assistants, providing recommendations and advice to customers. Businesses are increasingly using AI tools to automate some of their processes such as approving credit applications.
AI is also being used to track customer activity and find behavioural patterns and relationships which help to design various marketing campaigns. For example, machine learning can track everything that an individual does and later on display content relevant to their preferences and needs.
Augmented Reality (AR)
Augmented Reality (AR) has been around for quite some time but experts say that 2017 will be its big year, with the AR headset turning into a must-have device. The launch of Pokémon Go showed the world the great potential of this technology. However, the developers of AR technology struggle to prove to consumers that it has a much wider application that being just a tool in the gaming industry.
Online retailers could use it to allow customers to virtually try on clothes before purchasing them which would simplify the buying process to a great extent. AR is predicted to become of crucial importance to many businesses and is expected to spike in popularity in the second half of 2017. However, it may take some time until consumers feel its full impact.
Automated Chat Bots
The use of automated chat bots is also expected to grow in 2017. This technology is getting so advanced that nowadays it is hard to recognise if you are talking to a human being or a machine. This could have important implications in terms of customer relationship management (CRM). Facebook has already introduced a virtual personal assistant for Messenger, called ‘M’. M operates through messages and can respond to various customer requests, helping them to buy products, book flights, or find restaurants. The list is endless.
But with the increasing popularity of automated customer service, in the future, we may see the rise of ‘technological unemployment’.
The Cloud is not exactly new in the tech world, but 2017 sees it continue to gain in popularity, particularly in business.It is predicted that by 2020, 67% of all enterprises will be using the cloud and it will become a highly trusted solution for storing critical business data. Cloud services allow company data to becentralised and managed all via one single platform. Employees can access the company’s resources from any connected devices and from any location. In addition, businesses only pay for the infrastructure used and they do not need to buy any additional software. Hence, it provides a very convenient and low total-cost-of-ownership (TCO) IT solution.
Cloud computing is increasingly growing in popularity and becoming the driving force of the whole business IT infrastructure. More and more companies decide to move all their data and business processes to the cloud which provides a cheaper and more efficient solution to managing IT.