Flyer Distribution Tips For Beginners
Flyers are the perfect tools to advertise a product and services. They are more efficient than many other marketing techniques because they rely on close contact and to some extent, personal knowledge of clients. There are so many effective methods of distributing flyers for your business. Each method depends primarily on the kind of audience you want to reach and the setting of the place you intend to distribute in.
Most times, flyer distribution requires some skill in communication. Some people will not be willing to pay attention to you or even accept your flyer if you don't approach them properly. It can make flyer distribution a bit difficult for most people. Of course, some people have been able to start and complete flyer campaigns successfully by following few basic tips:
Create an Excellent Sales Pitch
The first thing to have to keep in mind when approaching people is that most people are only interested in things that will be useful in them. Before approaching someone, you have to know exactly what to say, not only how to get their attention, but also to keep it. For instance, stopping someone and saying something like ‘excuse me, sir, do you want to know how you can get 50% discount on every purchase you make?’ is a sure way to get and keep their attention. So when you are approaching people, you need to have an excellent sales pitch.
Dress to Impress
Looks also matter when you are approaching people. You can’t approach a woman with kids dressed like a hitchhiker. You have to look professional at all times. You should also remember that being professional is not the same thing as being stiff. You have to look professional yet approachable.
Do your Research
It is important to have advanced knowledge of whatever product or services you are offering. You need to be quick on your feet to be able to give out answers when presented with a question. When you don't know the answer, tell the truth and leave your contact if possible. This means that you should never give out wrong information to potential clients.
Play by the Rules
Before you start dropping off flyers in public places and giving out flyers to passersby, you need to look into the restrictions in that particular place. It is always advisable to be on the right side of the law when trying to promote a product or to capture the attention of people.
Don’t be Too Personal
In as much as you would like to have a personal relationship with people when giving out flyers, you should also avoid taking things too personally. The truth is that most people are skeptical about strangers approaching them in public to make a sales pitch. Some people can be downright rude or unresponsive. It is advisable to keep a detached personality. There should be no reason why you have to exchange offensive words with potential clients. Also, if after a while you have few unpleasant encounters, you should not let that affect your sales persona.
Make It Simple
The main thing to keep in mind when giving out flyers is your sales pitch. It is important that you always make your sales pitch simple. Keep in mind that you have little time to catch someone’s attention along the road. There is even a smaller time to keep their attention after you get it. The trick is to make it simple yet intriguing. You have to convey your message in such a way that the person will be willing to take your flyer.
For more information about flyers, contact Letterbox Media Leaflet Distribution London today.